One of the top 3 pizza franchises in this city recently went under fire for launching a new gourmet pizza menu. It was heavily marketed as a "game changer" for the pizza industry before its announcement and through modern social networking tool managed to get a fair bit of social media buzz.
Needless to say, once the social media army realised the announcement was nothing more than a minor gig-up of their "gourmet" pizza range, they had no reservations expressing so on the media used to generate the buzz. This was soon picked up by the greater media.
It is amazing how modern marketing machines adapt to change. Time and time again, large companies falter on social media campaigns and the speed, ease and public accessibility of feedback can quickly snowball with undesired consequences.
Despite the controversy, I was keen to try these and I had the chance today, thanks to a discount coupon. It was definitely smaller than a regular pizza and the bases were much thicker, however, the toppings were better than their standard pizza ranges. My one big criticism was that most large franchises have preserved toppings for convenience reasons, making most of them taste the same. It is no comparison to fresh toppings on a pizza which is harder to come across.Whilst I may have these again, I'm not in any great hurry.
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